Learn how to turn abstract ideas, visuals, moods, and brand identities into clear sonic direction using practical techniques:
Strøm x TYFC presents: Masterclass with Xuri & John Cleworth
Through hands-on exercises and real-world examples, you’ll be presented to a structured but flexible process for moving from concept to execution. The focus is on working efficiently, avoiding creative rabbit holes, and not “getting too attached to one idea too early.”
This masterclass is for musicians and sound designers who want practical tools for working professionally with sound, music, brands, and visual projects.
It’s about bridging the gap between personal artistic expression and client work – understanding the difference between making something for yourself and designing sound to solve a problem.
About Xuri & John Cleworth
The married couple, Susanne and John, appear on stage in different forms: As Xuri & John Cleworth, they create experimental electronic music for labels such as Raster in Germany, and as Atikka, they perform live trance music (and you might have experienced them at Trans Metro Express 2023). Together they have toured Europe, Australia, and Japan.
John is a classically trained tonmeister from DKDM and works as creative director at Unmute and has created sound design for brands such as Bang & Olufsen.
Susanne works as a graphic designer – and as Xuri, she has released music and performed for ambient and electronic labels and festivals across Europe.
It will be possible to purchase a selection of alcoholic and non-alcoholic beverages from the self-serve bar. Mobile Pay only.
